Social Media Work

2k Games

Below are just some notable examples of the projects I worked on for Borderlands and Mafia franchises. The graphics below are property of 2K.

Mafia: Definitive Edition – Post-Launch Social Content

I helped with this series of fun, cryptic messages for Mafia: Definitive Edition’s post-launch social campaign. It’s a three-part tease about a secret within the game. I wrote the newspaper text and helped influence the visual aesthetics of the graphics.

You can find the original tweets here, plus the third tweet is a video! Tweet 1, Tweet 2, Tweet 3.

Borderlands 3 – Ask Krieg

Ask Krieg was a social activation leading up to the fourth DLC for Borderlands 3, Psycho Krieg and the Fantastic Fustercluck. The idea was for Krieg to take over the Borderlands Twitter page and answer questions from the community. It was a big effort. We worked with Gearbox’s narrative team, graphic designers at 2K and others to field questions from the community and respond in real-time. It was a ton of fun. Check out the Twitter thread here.

Guitartricks Highlights

Everything below is creative material for work I did at Guitartricks.

These are two posts I created for social media. Left is an image used for our Spotify Song Streaming Calculator. I designed the calculator page using assets from scratch, which you can read about on Ultimate Guitar. I designed the entire page and used the design elements in the social image. Right is another social post but this time I took inspiration from the trending Netflix show Tidying Up with Marie Kondo. In the show, Marie Kondo often asks the people she’s helping: “Does this spark joy?” That’s where the idea came from.

Left is a social media image for one of our sponsored posts. Vox didn’t have a suitable image so I improvised and I think it looks pretty clean and it gets across what the product is with few words. Right is an ad asset I created for Guitartricks featuring one of our instructors. It was made for Google Adwords specifications at the time.

GT Youtube banner

This is a banner I created for Guitartricks’ YouTube channel. The banner we had originally looked real dated and so I implemented a very simple design. I used a bit of layering to give it that 3D effect. It’s simple, clean and looks professional while also showing off our beloved instructors.

The image below is an example of what our YouTube thumbnails look like. It looks clean and professional.

EssentialStrum Patterns YT Thumb

The images below are examples of  blog post hero images. Since blog posts range in subject matter, it’s one of my favorite things to do.

howtotoughenyourfingertipsfinal
jukelyreviewheader
walrusaudiofathomreviewheader

I recently created an infographic detailing Guitartricks’ new acoustic course contents. It’s kind of a big image so check it out here.